Anyone can say they're a content manager. But, what makes for truly successful content is a well-defined marketing strategy—with hands-on content writing, design, and campaign experience. 

 

Content isn't only about the grammar or design but the purpose and approach and storytelling behind it. A content manager must understand the assignment and how it fuels the larger company engine. Not only that, but they must enjoy the work and know how to properly execute the job, whether that content is organic or paid media.

 

You will interview many individuals. Many will appear qualified, but you must consider that digital marketing and content has changed drastically in recent years. You don't just want someone with a nice-looking resume. After all, looks are deceiving. You want someone who sees the big picture and understands that marketing and content strategy lies in the details.